CBE Generation Z: What They Want, What They Really, Really Want

Employers brace yourselves: Generation Z is coming, and they expect high salaries and jobs that feed their passion and purpose.

Those are among the findings of a new national report involving University of Guelph management professor Sean Lyons, based on a survey of more than 2,000 people aged 14 to 36.
At the top of the list for Millennials is job security, followed by interesting work. For Gen Z, interesting work is the most important value, followed by pride in the organization.

“I always had a sense that this was a more pragmatic generation, but among its top priorities are work you’re passionate about and an organization you’re proud of,” Lyons says.

Millennials and Gen Z have similar first job salary expectations, starting at about $41,500 a year. But Gen Z envisions a peak salary of $126,000, higher than Millennials’ expectation of an average $102,000.

Gen Z-ers are independent and determined to chart their career paths, but they worry that robotics, artificial intelligence and mechanization will replace jobs, Lyons says.

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